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September 17, 2003

Court Upholds NCAA Trademark Of `March Madness'

Sept 15, 2003

INDIANAPOLIS (AP) - A federal court in Texas upheld "March Madness" as a trademark of the NCAA and the Illinois High School Association.

The U.S. District Court in Dallas ruled that Netfire Inc. and Sports Marketing International Inc. were not entitled to use "March Madness" or contests involving the NCAA basketball championship on their Web sites.





"This case reaffirms the NCAA's commitment to protecting its brand from companies and individuals who wish to capitalize on a perceived association with the NCAA."
Scott Bearby, NCAA attorney


The court ordered Netfire and Sports Marketing International to give up its Web domain name and pay undisclosed costs to the NCAA and IHSA.

"This case reaffirms the NCAA's commitment to protecting its brand from companies and individuals who wish to capitalize on a perceived association with the NCAA," NCAA attorney Scott Bearby said Monday.

The NCAA and IHSAA, which was allowed by the NCAA to use "March Madness" for its boys and girls basketball tournaments, sued the Dallas companies three years ago for trademark infringement and cybersquatting.

On the Net:

NCAA: www.ncaa.org