Feb. 5, 2010
ATLANTA - The Collegiate Licensing Company (CLC), together with Coaches vs. Cancer®, a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC), today announced the inaugural Love College Hoops....Beat Cancer Week, a fan driven initiative created to support the fight against cancer.
During the week of Feb. 21-28, college basketball fans around the country are encouraged to support cancer awareness by wearing headbands to their respective home basketball games.
"CLC is excited to work with Coaches vs. Cancer and the National Association of Basketball Coaches for the first-ever Love College Hoops....Beat Cancer Week," said Kit Walsh, CLC's Senior Vice President of Marketing. "We look forward to participating in the energy and excitement that are trademarks of college hoops, while also raising awareness and funds for cancer research."
"College athletics lost a great leader, NCAA President Myles Brand, to cancer in the last year," said NABC Executive Director Jim Haney. "Anything we might do to heighten awareness, promote research, and raise funds to fight this dreaded disease is worthwhile."
The official school-specific headband for Love College Hoops....Beat Cancer Week will be made available to retailers by collegiate headwear licensee Top of the World, with a percentage of proceeds being contributed to the American Cancer Society in connection with the Coaches vs. Cancer program.
"Cancer is something that has touched almost everyone's life in some way, and it's never good," said Bo Ryan, head men's basketball coach at the University of Wisconsin. "Through the years, the American Cancer Society and the NABC, through Coaches vs. Cancer®, have teamed up to raise millions of dollars in the fight against cancer. The Love College Hoops...Beat Cancer Week campaign will help in that effort while allowing college basketball fans to show support for their teams in this crucial time of the season."
Colleges and universities across America, as well as several hundred retailers from coast to coast, including Champs Sports, JCPenney, Lids, and FootballFanatics.com, are supporting the initiative by offering the official I Love College Hoops headbands to fans.
Love College Hoops....Beat Cancer Week television spots will run nationally during college basketball telecasts including the Big Ten Network, CBS College Sports, and FOX Sports Net.
Love College Hoops....Beat Cancer Week is an extension of I Love College Hoops, a marketing platform launched in February 2009 by The Collegiate Licensing Company (CLC), a division of IMG Worldwide, and designed to celebrate the passion, tradition, and excitement of college basketball throughout the month of February.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and currently represents nearly 200 colleges, universities, bowl games, athletic conferences, The Heisman Trophy and the NCAA. The mission of CLC is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. CLC is dedicated to being a center of excellence in providing licensing services of the highest quality to its member institutions, licensees, retailers and consumers. Headquartered in Atlanta (Ga.), CLC is a full-service licensing representative, which employs a staff of more than 80 licensing professionals who provide full-service capabilities in brand protection, brand management, and brand development. For more information on CLC, visit: www.clc.com or www.imgworld.com.
About the National Association of Basketball Coaches (NABC)
Located in Kansas City, Missouri, the NABC was founded in 1927 by Phog Allen, the legendary basketball coach at the University of Kansas. Allen, a student of James Naismith, the inventor of basketball, organized coaches into this collective group to serve as Guardians of the Game. The NABC currently claims nearly 5,000 members consisting primarily of university and college men's basketball coaches. All members of the NABC are expected to uphold the core values of being a Guardian of the Game by bringing attention to the positive aspects of the sport of basketball and the role coaches play in the academic and athletic lives of today's student-athletes. The four core values of being a Guardian of the Game are advocacy, leadership, service and education. Additional information about the NABC, its programs and membership, can be found at www.nabc.org.
About Coaches vs. Cancer
Coaches vs. Cancer is a nation-wide collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers basketball coaches, their teams, and local communities to make a difference in the fight against cancer. The program leverages the personal experiences, community leadership, and professional excellence of basketball coaches nation-wide to increase cancer awareness and promote healthy living through year-round awareness efforts, fundraising activities, and advocacy programs.
For Immediate Release
Media Relations Manager
The Collegiate Licensing Company
770-618-8418 (office); or email@example.com