KANSAS CITY, Mo. – The National Association of Basketball Coaches (NABC) and the NCAA® Division I Men’s Basketball Committee are pleased to announce that the 2017 Reese’s® Division I College All-Star Game will be played on Reese’s Final Four Friday®, March 31, at 3:35 p.m. at University of Phoenix Stadium in Phoenix. Reese’s brand is the official candy partner of the NCAA. The game will be televised on CBS Sports Network.
The Reese’s brand is also the title sponsor of the 2017 Reese’s Division III College All-Star Game played on Saturday, March 18, at the Salem Civic Center in Salem, Va., in conjunction with the NCAA Division III championships. The NCAA Division II All-Star Game, played on Friday, March 24, at the Sanford Pentagon in Sioux Falls, S.D, during the NCAA Division II Elite Eight®, will also have Reese’s brand as its title sponsor.
“Reese’s brand is excited to continue our partnership with the NCAA® and NABC to provide fans and consumers with exciting activations throughout March Madness® and on-site in Phoenix for the Final Four®,” said Kristen Riggs, Senior Marketing Director, Reese’s brand. “March Madness® is full of euphoric moments – from completing brackets to nailing a 12 over 5 or having your dark horse make it to the Final Four – the only thing that could make it better is enjoying with a Reese’s Peanut Butter Cup.”
“The continued generous support of Reese’s brand for men’s college basketball provides an opportunity for fans to see some of the nation’s most outstanding senior student-athletes play in a championship venue for the final time in their careers,” said NABC Deputy Executive Director Reggie Minton. “The excitement generated by all of the activities on Reese’s Final Four Friday is a great way to tip-off one of the greatest events in all of sports.”